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Hey girl Heyyy,

I’m Fatima Barnes


So here’s the tea on me…

Despite the beauty industry being considered a saturated market, selling beauty products can create multi-six and even seven figure businesses. However, many beauty brand owners have a hard time standing out online and attracting a consistent customer base to their brands. 

Beauty brand owners that invest in a business strategy teaching them how to master delivering the right message to the right person, at the right place & time every single day like clockwork, can not only open a flood of "take my money" shoppers but also leverage online marketing to build a powerful, impactful, and lucrative brand online. 

It is because of this, I teach beauty brand owners to sell their beauty products like hotcakes so that they can consistently attract ready-to-buy shoppers every day online...


BUT before this, I went from being on the brink of bankruptcy and thousands of dollars in debt looming over my head due to a bad business partnership when I first started my own beauty brand...

So let's talk about it...

How far back should I go?

I've loved and been obsessed with business all my life for as long as I can remember which is why it's no surprise I decided to pursue a career and my college education in Business and Marketing

After graduating with a degree in Marketing from THEE Jackson State University, I spent over 10 years working with ore than 450 businesses in over 30 different industries, including beauty. I helped these businesses generate more than $5.7 million in additional revenue, working with 6, 7, and 8 figure brands at the corporate level. 

But eventually, I decided it was time to start a beauty brand of my own. I poured everything I had into that brand, despite being on the verge of bankruptcy and looming debt from startup costs and after just a year, I had grown it to six figures in revenue. Unfortunately a misaligned relationship with my business partner forced me to walk away from the company and pursue other avenues of entrepreneurship.

So, I know what it's like to be where many of you are right now, pushing to create a brand that truly resonates with your audience yet feels in alignment with who you are and gives you freedom. When I first started my own beauty brand back in 2015, I had amazing products and was gaining traction, but I knew I could be doing more. I tried all the things I thought would work, but I was just all over the place, spinning my wheels, wasting time and money.. I was a tired of the hustle and while I had achieved some success own my own, I couldn't figure out how to duplicate my results. 

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That’s when one day it hit me…

I realized that the same strategies, processes, and techniques I had used with million-dollar brands in the corporate world could work for my own business, just on a smaller scale. I dug in, developed a process and framework, and started testing it out on myself and other small business owners. 

I knew there had to be a way to duplicate what I was doing at the corporate level for smaller businesses who didn't have a 50K marketing budget, but still deserved to see massive success..

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It worked! It changed the entire trajectory of my business and future businesses I started to date. It also helped to change many of my clients both at the corporate level and in my time coaching as a freelancer testing strategies out for free or almost free to make sure my framework worked no matter the business type no matter the industry. That's when I knew I had found my true calling: helping small business. I eventually narrowed it down and realized I was meant to help beauty brand owners like you take their businesses to new heights every day as I recognized a major gap between women-owned and minority-owed business owners being fully equipped to thrive in the online market. 

Since starting CEO Charm School (formerly The Ambition Academy) in 2020, I've had the privilege of serving over 250 amazing brand owners through our services and products. And I'm just getting started. With our proven process and unwavering dedication to our clients; success, I know we can help you to break through barriers and thrive in the beauty industry. 

Now who wants to hear some random facts about me you probably have no use for?

Fun Facts

My musical taste are impeccable because, I love it ALL. While R&B & Hip Hop (especially anything before 2010) is my first love, I can go country, pop, blues, soul, rock, trap, you name it. Which means you never know if Meg Thee Stallion or City Girls all the way to Frank Sinatra, Elton John, Aretha, Gladys, Chris Stapleton, or Al Green is coming out of my mouth. I’ve been called the human jukebox before because I know so many songs and don’t even know how I know them sometimes haha..

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